"We reimagined the refrigerator install experience, turning it from a cluttered mess into something simple and enjoyable. Instead of loose papers and plastic, you’re greeted with a single red box. Like a gift."
The problem was clear. When customers opened their new refrigerators, they were met with chaos—manuals, guides, plastic, and tape scattered everywhere. It was confusing and overwhelming, turning what should be an exciting moment into a frustrating task.
I was approached by the Consumer Journey team to redesign the experience. The solution? A single red box. Inside, everything you need is organized and easy to find. The box feels like a gift—simple, inviting, and designed to guide you through setup with ease.
Open it, and new owners will find neatly packed water and air filters, along with clear, friendly instructions. No more hunting for scattered papers or trying to decipher technical drawings. From installation to registration, every step is laid out in a thoughtful progression.
Opening the first flap of the box reveals benefits of refrigerator along with a QR code and instructions to get started.
Opening the second flap reveals the water and air filter, sitting on top of their installation instructions. The bottom flap encourages owners to subscribe to receive regular filter shipments when it's time to replace them.
"Customers now enjoy a streamlined unboxing process that’s aligned with the brand’s values of simplicity and innovation. By rethinking the consumer journey, we turned a frustrating moment into one that enhances the overall product experience, creating a lasting positive impression from the first day of ownership."
